Greater Than Fear is a progressive Minnesota campaign to promote unity and inclusiveness in the face divisive rhetoric and dog-whistling politics that have dominated the US political stage since 2016.
I designed the complete visual identity and all communications materials used to promote the campaign at public demonstrations and throughout social media in Minnesota.
I chose to use the official state motto, "L'Etoile du Nord" (The North Star) as the inspiration for the logo so it could symbolically serve as a guiding light for campaign objectives.
I wanted to highlight inclusivity, and local reverence for “The Golden Rule” (“the principle of treating others as one's self would wish to be treated”). The campaign imagery showcased familiar cultural experiences like sharing “hotdish” (the beloved Minnesotan name for all casseroles) at community gatherings and special occasions.
The Greater Than Fear Campaign was one of the finalists for the 2019 Shorty Awards — it was given the ‘Audience Honor in Goverment and Politics'.
Art Director: Ed Kwong
Photo: Greater Than Fear Twitter
Client: ASO Communications, Uprise, Education Minnesota, Faith in Minnesota, and SEIU Minnesota