Promotional image for the World Wildlife Fund Canada’s Blue Montreal Project.
"With Blue Montreal, WWF-Canada aims to breathe new life into Montreal’s aquatic ecosystems, give water back its rightful place in the urban landscape, improve water management and strengthen resistance to climate change. Five boroughs have already been targeted and three types of revitalization work have been proposed: daylighting an underground river, building a new urban river or developing blue alleys." - WWF-Canada
Art Direction: Laurence Cayer-Desrosiers