Greater Than Fear is a progressive Minnesota campaign to promote unity and inclusiveness in the face divisive rhetoric and dog-whistling politics that have dominated the US political stage since 2016.
I designed the complete visual identity and all communications materials used to promote the campaign at public demonstrations and throughout social media in Minnesota.
I chose to use the official state motto, "L'Etoile du Nord" (The North Star) as the inspiration for the logo so it could symbolically serve as a guiding light for campaign objectives.
I wanted to highlight inclusivity, and local reverence for “The Golden Rule” (“the principle of treating others as one's self would wish to be treated”). The campaign imagery showcased familiar cultural experiences like sharing “hotdish” (the beloved Minnesotan name for all casseroles) at community gatherings and special occasions.
Art Director: Ed Kwong
Photo: Greater Than Fear Twitter
Client: Education Minnesota, Faith in Minnesota, and SEIU Minnesota
I designed a beer label for Brasserie Dunham’s Tejo, a summer beer brewed with Colombian coffee and inspired by the Colombian flag and the country’s national sport of “Tejo” (a traditional throwing sport with explosive gunpowder targets).
Art Direction: SImon Bossé
Photo: Brasserie Dunham
Promotional image for the World Wildlife Fund Canada’s Blue Montreal Project.
"With Blue Montreal, WWF-Canada aims to breathe new life into Montreal’s aquatic ecosystems, give water back its rightful place in the urban landscape, improve water management and strengthen resistance to climate change. Five boroughs have already been targeted and three types of revitalization work have been proposed: daylighting an underground river, building a new urban river or developing blue alleys." - WWF-Canada
Art Direction: Laurence Cayer-Desrosiers
I created various identity illustrations for the Calcutta Cricket Club, a Bengali Indian restaurant in Calgary. The illustrations were used on a variety of promotional materials and merchandise.
I was inspired by Indian postage stamp design and the award winning interior design of the Calcutta Cricket Club by painter and co-owner, Maya Gohill
Ad and brand design by Marc Rimmer
Photos: Maya Gohill, Calcutta Cricket Club Instagram
I have had the continual privilege and honor of illustrating and designing the invitations for the American Civil Liberties Union of Southern California's Annual Luncheon and Bill of Rights Dinner, the primary annual fundraising events in Los Angeles.
In addition to raising support for ACLU SoCal, the events have served to honor and highlight the efforts of those who have advocated for civil liberties within the United States.
Art Director: Christian Lebano
I created a holiday wrapping paper for Drawn and Quarterly Publishing’s 25th Anniversary. It pays homage to the Montreal Mile End neighbourhood where the Librarie Drawn & Quarterly is located.
Art Direction: Tracy Hurren
In collaboration with designer, Marc Rimmer, I created a two part logo for Two Penny, a modern Chinese inspired restaurant in Calgary. Its design reflects the dual nature of restaurant’s bright ground floor dining space in contrast to it’s intimate underground bar and comedy club.
I also made various supporting graphics and spot illustrations used for promotional materials and special occasions such as Chinese New Years celebrations showcasing the animals of the Chinese zodiac.
Brand design by Marc Rimmer
Photos: Two Penny Instagram
I made a poster for "Le Pick-Up", a beloved local diner and corner store in the "Mile-Ex" district of Montreal.
I illustrated this piece for the McGill Alumni Magazine about the vast breadth of McGill University's Biomedical Engineering Department.
Art Direction: Daniel McCabe
I illustrated the cover for August 2015 issue of "The Review" by The National newspaper based in the UAE. It won the Award of Excellence in Illustration and the Award in Excellence in Features Design from The Society For Design in 2015.
"After Crimea and Ukraine, the Baltic States looked nervously to the East. With substantial ethnic Russian populations, some feared they could be the next point of tension in Eastern Europe. But historically, many Russians in the ‘Balts’ are happy in their adopted country, while Russia is too shrewd to make any move."
Art Direction: Alex Belman
Tiny spot illustrations done for Monocle magazine (issue 84) about electronic innovation in the shipping industry (top) and tourism within to strengthen Japan’s clam on disputed border territories (bottom).
Art Director: Jay Yeo